BRAX tells of passion: passion to inspire customers for our products. This passion accompanies us in every project and every decision in our daily activities. This is how we developed BRAX into a successful casual fashion brand, far beyond our heart, the pants. In a changing fashion world, we are shaping the future of BRAX together with partners and customers. Our signature is characterized by perfection and quality. The demand for top performance can be found in the product, in communication and in the people who represent our company, whether at the point of sale, in the media or in the digital world. Our fashion is modern and innovative. Our customers are designers of your life, mainly between 35 and 59 years old.

The brand values ​​smart, stylish and passionate stand for the outfit brand BRAX! For our partners we are image anchors, for customers always the right grip when it comes to the sophisticated implementation of fashion trends and convince with product innovations and high fashion level. Our passion is contagious!

More than 1,100 employees are largely responsible for the success of the BRAX brand, more than 1,800 shop-in-shops are image bearers of our label worldwide.