For 2019's Summer, Paula has introduced a relaxed collection which is ideal for resorts, going on holiday or for that trip to the café on the weekend. This collection consists of Pants, Jackets, T-shirts, and Dresses - it’s a tight group with limited numbers available, and is mostly in her signature black and white.
The words that spring to mind when describing Paula’s Summer 2019 collection are modern, consistent in design and quality, and Australasian contemporary. Savvy with fashion and expecting cutting edge is how you would describe the average Paula Ryan customer for Summer 2019.
One of the successful things about the Summer 2019 range is it is based on a selection of trans-seasonal styles. The design is sophisticated and is perfect for either daytime wear or evening, casual or formal.
Paula has a huge range of tops for Summer 2019 in MicroModal.
Feminine, this top has a sleeve to the elbow with ribbons.
The Shoulder Top, is loose fitting with a split sleeve.
The Ruched Top is in Microjersey stretch which is large in the top and narrow at the hip.
The Cap Sleeve Top is in MicroModal and has a soft fold cap sleeve, scoop neck and ruched around the hip.
The summer 2019 Paula Ryan range of pants include seven different varieties.
There is the Capri pantwith a shorter leg.
The new Bold in MicroModal has weights in the sides to make you look fabulously magnificent.
The Basque pant has a narrow ankle and is wide at the top in Microjersey.
For the more casual fashionista the Slouch pants for this year are outstanding.
Everyone can wear the Narrow pant however we recommend that you would always wear that with a long top.
The season's must-have dress is the Microjersey Shift dress with a round neck, half sleeve, and pockets.
The Glam dress is a beautiful flowing dress with ribbons flowing from the back of the shoulder.
Silk and cotton print shirt dress is fabulous in a print of navy and sand and an exclusive print from Paula Ryan. This dress has half sleeve, pockets and is flowing, it can be worn with a belt to make it narrower or worn open with pants and a Camisole top.
There is the handkerchief hemmed skirt in a beautifully printed mesh which is perfect for travel because doesn’t crease and is easy care.
This 2019 summer season Paula is showing a short-fitted jacket in Microjersey which has white flashes on the side and across the back.
Paul Ryan has a hat for Summer 2019 which is capable of going into your suitcase. It’s casual that can be very dressed up with a ribbon or two to go to the races. I have one that I’ve had for many years and it’s so easy to take away on holiday because it fits in my suitcase. Many of the Darlings buy this for Christmas presents and as such, it is one of our biggest sellers.
When I first went into the fashion business 30 years ago Paula wasn’t producing bags or accessories but since she introduced them they have sold like wildfire.
Also - Paula’s belts have always been well received by the Darlings as they are perfect for the customer who doesn’t have a waist because they are adjustable.
Paula Ryan’s velvet jewellery roll is perfect for taking away in your suitcase or giving to a friend for her birthday. There are also larger jewellery bags to hold more jewellery than you can imagine.
Paula Ryan is amongst the rare breed of designers that makes garments for all year round, 365 days of the year, which is one of the major claims for their brand. This year marks Paula Ryan‘s 21st year in producing a summer season and fast-forwards to 2019 where Paula is recognised as one of Australasia's leading designers.
One of the features that have made it a leading brand is the fact that she acknowledges that her garments are worn by successful women who lead practical lifestyles. One of Paula‘s greatest attributes is the fact that her products travel so well and many of the Darling customers buy them for that very reason.
Although the Essentials Range is not part of the Paula Ryan 2019 collection it is still a major part of our Paula Ryan business as it includes many of the styles we regard as the staples to building a carefree, sophisticated wardrobe. When you work out the number of wears you could expect it would have to make it amongst one of the most economical, quality, fashionable garment collections you can purchase in New Zealand - and is also Made in New Zealand.
Paula Ryan, apart from being a leading designer, was in her early days a graphic designer and with that skill and ability she produces herself all of the exclusive prints that feature in the Summer 2019 collection. These exclusive prints feature on T-shirts, jackets, skirts and accessories. The Paula Ryan Summer 2019 exclusive prints are either in her famous black and white or incorporating the popular colours of the Summer 2019 season.
The Paula Ryan Summer 2019 Collection is all about a contemporary style for New Zealanders that has to be practical and of course elegant contemporary. It is ideal for women who work and who have active social lives, as well as looking after the family. Short pants to skinny dresses, especially in Paula’s signature black, are made in a variety of fabrics and textures including her exclusive MicroModel and MicroJersey - these two fabrics feature exclusively in the Paula Ryan Summer 2019 line up. One would never describe Paula’s garments as stiff and traditional because they incorporate pastel shades, black and white, bitter chocolate, poppy, yellow, cream, red, pink and many other colours from the pallet from the rainbow.
Every day at Darling we have customers coming in telling us how well the Paula Ryan Summer garments last, and often buy a spare or one as a gift.