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We like to toot our own horn

But we like it even better when others toot it for us!

You are a ‘Darling’. Had it not been for you suggesting I try on my Paula Ryan jacket, I would not have looked at it twice. I believe it takes someone with an innate sense of style and confidence in the brands they promote to convince a mature customer like me to branch out into something different. Every time I wear it, I bless you for jolting me out of my comfort zone.

With designer brands such as Paula Ryan, Frank Lyman and Brax gracing the racks, an easy to navigate online shopping option and friendly, professional service, I would have no hesitation in recommending anyone to make Darling their first port of call when on a clothes buying mission.

Stephanie Horrocks - Auckland

Just posting a huge thanks for the expert advice and attention she showed to me when shopping in her amazing Darling Boutique last Saturday. Absolutely recommended as a top spot to shop and I am thrilled with my purchases. I was down for the WOW show and I just feel that I now have the WOW factor as well.

Lyn Alves - Cambridge

I just want to thank you so very much for making me feel a million dollars! You may recall I visited you over labour weekend from Tauranga. You introduced me to such wonderful labels and I don’t think I have found a clothing line that I have ever loved as much! The fabric the feel and the quality of the individual articles is second to none! I’m hooked! And I am having so much pleasure wearing all 5 articles I purchased. What is also amazing is the amount of comments I am getting from my male friends (and naturally my husband). Men usually don’t comment on clothes so this has been quite an interesting side effect!

Thank you for your wonderful, enthusiastic, honest and helpful service. And thank you for couriering my last purchase. It arrived within less than 24 hours of ordering it! 

Hope to see you next time I’m in Wellington!

Raewyn Scott-Smith - Tauranga

 I’m smaller in stature and love clothes but it’s not an easy task to get garments that fit me and make me look good. DARLING have a special knack of finding clothes that make me feel elegant and alive. When my sister makes her annual pilgrimage from Australia, the moment she lands, she makes a beeline for DARLING.

I love Paula Ryan clothes and have had pieces from her collection in my wardrobe for several seasons. They are beautifully made from lovely fabrics, are flattering, glamorous, easy to wear, easy to care and can be worn from one season to the next.

I love the whole experience of shopping at DARLING where I am made to feel like the most important customer in the shop. I get honest advice about how to dress to make the most of myself and there is always some new accessory or idea to excite me.

Thank you Darling for making shopping so much fun.

Carol Green - Wellington

I’ve been a Paula Ryan fan for years. Darling seems to have every style, colour and size available. Over the years I have brought many of the Essential pieces, which I use from corporate down to keeping warm watching my son play rugby in a howling southerly.

The Darling shop exudes style, quality and elegance and they really know their stuff. Janet is fun to deal with, so helpful, dead straight and everything I’ve ever brought there I’ve worn and worn, even the older bits I still get complimented on. A sincere thanks.

Sarah Gillies - Wellington

I've had the pleasure of shopping at Darling (despite the fact I live in Auckland). Janet really understands how to dress a woman to perfection. Darling Fashion is changing the Wellington City landscape one woman at a time. Amazing customer service! I'll be back for sure.

Hilary Hughes - Auckland

The pendant arrived and I absolutely love it and have been wearing it every day since I received it. It's gorgeous and many friends have commented and I think a few will purchase for significant birthdays. It's a great design and beautifully made.

Grace Ftizpatrick - Melbourne

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